Deferendum is more than just a mobile app. It is a methodology that aims to help marketing and product managers make the right choices with the help of their colleagues and customers. It is a collaborative approach that leverages the collective intelligence of a team to make informed decisions that benefit both the company and its customers. In this article, we will explore the concept of Deferendum, its benefits, and how it works in practice.
What is Deferendum?
Deferendum is a combination of the words “deference” and “referendum.” It is a decision-making process that involves deferring to the expertise and opinions of others while also taking into account the needs and preferences of customers. This methodology is particularly useful in situations where a company is facing a complex problem or making a critical decision.
The Deferendum process simplifies several steps, including:
- Identifying the problem or decision that needs to be made.
- Gathering information from relevant stakeholders, including colleagues and customers.
- Analyzing the information to gain insights into the problem or decision.
- Brainstorming potential solutions or courses of action.
- Evaluating the potential solutions based on their feasibility, impact, and alignment with company goals and values.
- Selecting the best solution or course of action based on the collective insights and expertise of the team.
Benefits of Deferendum
Deferendum has several benefits for both companies and their customers. Some of these benefits include:
- Improved decision-making: Deferendum leverages the collective intelligence of a team, which leads to better decision-making outcomes. By deferring to the expertise and opinions of others, companies can avoid biases and blind spots that may lead to suboptimal decisions.
- Increased collaboration: Deferendum encourages collaboration between team members, which promotes a culture of teamwork and trust. This collaboration can also lead to more innovative solutions that would not have been possible without the input of multiple stakeholders.
- Customer-centricity: Deferendum takes into account the needs and preferences of customers, which ensures that the final decision aligns with customer expectations. This customer-centric approach can lead to increased customer satisfaction and loyalty.
- Accountability: Deferendum ensures that everyone on the team has a voice in the decision-making process, which increases accountability and buy-in. This accountability can lead to better implementation and execution of the chosen solution or course of action.
How Deferendum works in practice
Deferendum can be applied in various contexts, from product development to marketing strategy. Let’s take a look at how Deferendum works in practice.
- Product development: Imagine a company is developing a new product, and they are unsure which features to include. The product team can use Deferendum to gather feedback from customers and colleagues to determine which features would be most valuable. The team can also analyze customer data to gain insights into customer behavior and preferences. The final decision would be based on the collective insights and expertise of the team.
- Marketing strategy: Suppose a company is deciding which marketing channels to invest in. The marketing team can use Deferendum to gather feedback from customers and colleagues on which channels are most effective. The team can also analyze data on customer behavior and preferences to determine which channels would be most relevant. The final decision would be based on the collective insights and expertise of the team.
Conclusion
Deferendum is a collaborative decision-making methodology that leverages the collective intelligence of a team to make informed decisions that benefit both the company and its customers. By deferring to the expertise and opinions of others while also taking into account the needs and preferences of customers, companies can avoid biases and blind spots that may lead to suboptimal decisions. Deferendum encourages collaboration, promotes a culture of teamwork and trust, and ensures that everyone on the team has a voice in the decision-making
